Not Even Soap

Read the label

5 things the words "beauty bar" are hiding from you.

1
It's not soap. Legally.

Go check. The big brands can't print the word soap on the box. The FDA won't let them. So they write beauty bar.

2
It's detergent.

A pressed brick of synthetic detergents. Same chemical family as the stuff under your sink.

3
That's the tight feeling.

Detergent strips everything. Grime and your skin's own oil. Both gone.

4
Real soap is fat and lye.

That's the whole recipe. Humans made it that way for 5,000 years. Then 1948 happened and detergent bars took over.

5
Their label has 20 lines. Ours has 4.

Grass-fed tallow. Raw honey. Olive oil. Lye. Done.

Meridian Tallow + Honey Bar Soap. Actual soap. Made from fat your skin recognizes. Washes clean. Leaves skin soft, not tight.
The Ritual Box2 bars + a brand new scrub. Delivered every 2 months.Ritual Box: 2 bars + honey sugar scrub
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What the label readers say

★★★★★

Flipped my old bar over after seeing the ad. It really doesn't say soap anywhere. Never going back.

Karen M. · ✓ Verified buyer
★★★★★

Four ingredients I can read out loud. My whole family uses it now.

Ruth S. · ✓ Verified buyer
★★★★★

Skin stopped feeling tight after showers. I didn't believe soap was the problem. It was.

Elise P. · ✓ Verified buyer
★★★★★

Subscribed after the first bar. It just shows up. One less thing to think about.

Tom C. · ✓ Ritual Box member
★★★★☆

Barely any scent, which is exactly what I wanted. No fake fragrance headache.

Dana W. · ✓ Verified buyer
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